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Print-on-demand, personalised and second-hand goods
Short answer: Declare the identifiers of the underlying product. A printed T-shirt uses the blank shirt's maker code and barcode; an engraved item uses the original item's codes; a second-hand product uses the codes of the original product. Your own SKU for the finished listing is the merchant code.
What the guidance says
Section 3.5.7, "Other cases": second-hand and refurbished goods, as well as custom, personalised and print-on-demand goods, "shall comply with the new PID requirement" — the PID of the original product for second-hand goods, the PID of the underlying textile for a personalised textile, and the PID of the underlying good in a customised offer.
Examples
| You sell | Merchant code (C127) | Maker's code (C128) | Barcode (C129 / Y081) |
|---|---|---|---|
| POD T-shirt, your design | Your listing SKU | Blank shirt supplier's style code (e.g. brand style number) | Blank shirt GTIN if it has one, else Y081 |
| Engraved steel bottle | Your SKU | Bottle maker's model code | Bottle GTIN if any |
| Second-hand camera | Your SKU | Camera maker's model code | Original GTIN if known, else Y081 |
Practical steps for POD sellers
- Get the blank-product style codes and GTINs from your POD provider's catalogue (most publish them).
- Store them per variant (size/colour) — a variant metafield or side sheet keyed by SKU.
- Check the export with the free checker before November.
Questions
The POD provider ships directly to my EU customer — who supplies the identifiers?
The declarant (usually the provider's carrier) needs them on the invoice data. Confirm with your provider whether they add blank-product codes automatically; if not, you must supply them in the order data.
Is a refurbished phone 'second-hand' here?
Yes. Use the original manufacturer's model code and, if known, the original GTIN.